We will help get your music heard by the right people in the quickest way possible via our wide-reaching network
Targeted Spotify playlists pitched to the right people within our huge contacts network, progress reports and recommended next actions
Guaranteed audience reach within the target listener base, and we can even help you produce the video with our in-house AV team
We will guarantee you a spot on BigTime Radio's global station broadcast - what better way to promote your music?
Get your music played on our global radio station broadcast worldwide
We will distribute your music on your behalf to all of the leading music streaming services and stores
Don't worry about your hard-earned cash being shared. We won't ask for any of it
We'll take on the job of perfecting your tracks to a professional quality.
It’s difficult to get your music heard in today’s industry; everyone has the ability to make and upload music to streaming sites from their bedroom. But, placing your music on sites like Spotify, SoundCloud and iTunes is only half the battle… Now comes the hard part…getting people to actually listen to it. Now that’s where music promotion and music marketing come in!
This is the age of digital marketing strategies. With the general public spending more time on social media, platforms like Facebook, Instagram and streaming services like Spotify are becoming more and more important to reach new fans base. You’ve probably noticed that these online platforms have become full of ads. People are selling their products all the time.
So the question is… How do you cut through all this noise? The answer… music promotion & music marketing.
Strong music promotion is key to an artists success, especially focused on your album release and supporting single release normally six weeks prior to the album launch. Music marketing allows an artist to reach new music fans which in turn leads to more streams, likes, views, shares and sales pushing your music career forward.
But what is music promotion? And, how do you promote your music?
Music promotion comes in many forms; not all of them cost money. Free music promotion can come from friends and family sharing your music to reach a larger audience. Although a fantastic way to spread the word of your latest single, it’s not as effective as paid promotion like ads on Spotify, Facebook or Soundcloud – All of which will increase your streams, allowing your music to reach a wider audience.
Creating your own music video is now a key promotional tool to showcase your talent and single release. There are various platforms to distribute your music video, of course, YouTube, but many others and we here at BigTime can promote your video to TV (television) and record labels and their respective A&R teams.
Music promotion companies and online music promotion services can be a great way for artists to expand their audience. Paying for a professional service opens artists to a network of people previously unreachable. Of course, everything a promotion company will offer is achievable on your own; but it can take months of research and emailing before you see even the slightest return.
There’s nothing wrong with following the DIY route, making connections for yourself to build a strong network for your brand. Whether this method is successful all depends on your effort input and your patience. I won’t lie, spending hours a day to promote your music is a long, and let’s be honest, boring task. However, the potential is unlimited and the rewards are much more satisfying when your single begins to gain traction.
If however, you don’t have the time to promote your music for hours on end or come up with music marketing tactics, then music promotion companies like BigTime can do it for you in half the time; giving you more time to focus on what really matters – the music.
Check out BigTime’s music promotion services above! We can also help you promote your SoundCloud tracks, boosting your Soundcloud plays.
If you have a tight budget or in fact zero to spend there are lots of ways you can promote your song. Create a social media marketing plan on Google Docs (which is free) and spend time focusing on what is the best music marketing strategy based on your current fanbase, location, music style and audience type.
For example, are you fans engaging with you more on Instagram or Twitter compared to Facebook, do you have greater following on streaming platforms like Spotify and Apple Music?
The music business is flooded with music each and every day, so to have an effective music campaign, you need to focus your time and efforts on what will achieve the best results.
Your time costs nothing (unless it’s taking you away from paid work) so use it wisely and build relationships with key players that can help promote your music. We recommend that you also acquire a team of people, friends and family that can help spread the word and bring different skills to the party.
It’s always important to have an EPK (Electronic press kit) ready to send when contacting promotion companies. People in the music industry live busy lives; they don’t have time to send countless emails back and forth before they understand your vision. Having an EPK is a great way to share your artistic goals and your brand in one neat, easy to read package. Don’t know what an EPK should look like? Google EPK examples or ask friends in other bands to send you theirs.
Your EPK should be short and to the point. Have a brief artist bio that sells you as an artist or band. Include a press shot, magazine or blog reviews (if you have any) and links to your social media; including a place to stream your music (no one has time to download your MP3s from Dropbox). It’s a good idea to save press kit templates for easy editing – You may want to edit your EPK templates in order to tailor them to different promotional needs!
If you’re struggling to write your artist biography, BigTime can help you there too!
Whether you choose to explore the world of promotion yourself or partner with a marketing company, it’s always important to know what success means to you. Having a clear end goal is important to set small achievable milestones that will break down the workload and show progression as you progress along this path. Clear goals allow for well structured and efficient work time that will see you hitting your targets in no time.